ALBERTA POWER SUMMIT

Important and thought-provoking questions will be addressed at this comprehensive two day event that is designed to provide up-to-date insight into the factors that drive the Alberta and North American electricity markets. Network with your peers and hear the experts discuss the following questions:

• How do you determine what market participants, particularly consumers, want?
• Can competitive markets meet the demands of all market participants?
• Can markets balance competing wants?
• What is the role of government? Is it limited to responding to clear market failures or is it broader?
• To what extent should governments support new technologies?
• Are changes needed to the market design to incorporate renewables?
• Does technology hold the answer to meet market participants’ needs or are the costs associated with taking advantage of the new technologies outweighing the benefits?

PROGRAM CO-CHAIRS

Terry Tyler
Executive Vice-President
Chief Technology and Information Officer
ENMAX Corporation

Deborah Emes
Vice-President, Regulatory
ENMAX Corporation

LUNCHEON SPEAKER

Danielle Smith
Leader
Wildrose Alliance Party

GOLD SPONSOR

SILVER SPONSOR

SPONSOR

MARKETING PARTNERS

MEDIA PARTNER

The program will have most direct appeal to:

• Executives and Managers from:
  • Industrial, Commercial and Institutional Users of Electricity
  • Electric Utilities
• Power Aggregators, Marketers and Brokers
  • Electrical Equipment Manufacturers
  • Independent Power Generators and Service Companies

• Energy Lawyers, Advisors and Consultants
• Investors and Financial Officers
• Regulators and Officials from Federal, Provincial and Local Government Bodies
• Experts, Officials and Representatives of Interest Groups in Environment, Resources and Economic Development

Dear Colleague,

Alberta’s decision to restructure its electricity market in the early 1990s was based on the belief that reliance on competitive markets would increase customer choice and lower costs of supply, by fostering improvements in generation technology and competition between suppliers at both the wholesale and retail level. The last several years have seen the realization of many of the benefits associated with restructuring (e.g. an increase in the number and types of generation, including wind and distributed generation) as well as opportunities for new efficiencies and new services as a result of on-going technological change. However, the last few years have also seen greater than anticipated levels of government intervention occur as Alberta responds to environmental and market design challenges as well as the opportunities that new technologies bring.

Given these changes, is Alberta’s original vision for the electricity market still the right vision or does it need to be revised? And if the vision is still the right vision, is the market structured to deliver it? This conference will focus on two areas: what do end-use customers want the market to deliver and what will market participants need to do to respond to these demands?

This Insight Information Summit will bring together policy makers and industry participants to encourage open and frank debate on these questions. The select roster of speakers includes a diverse range of representatives from government and industry who will share with you their expert opinions and insights on the issues that need to be addressed if an electricity market that will meet the needs of all participants is to evolve.

As co-chairs, we encourage you to engage and challenge the speakers in group discussions, and to mix socially with both speakers and other Summit participants at networking lunches, breaks, and the cocktail reception after Day One.

Binders containing the conference materials submitted by the speakers will become a valuable addition to each participant’s library. On behalf of Insight Information, we urge you to join us at the Summit.

Yours truly,

Terry Tyler
Executive Vice-President
Chief Technology and Information Officer
ENMAX Corporation

Deborah Emes
Vice-President, Regulatory
ENMAX Corporation

Tuesday, November 16, 2010

8:00

Registration and Breakfast

Sponsored by

9:00

Welcoming Remarks from Insight Information

9:05

Opening Remarks from the Co-Chair

Terry Tyler
Executive Vice-President
Chief Technology Officer and Chief Information Officer
ENMAX Corporation

9:15

What Do We Want from the Market?

Carl Fuchshuber 
Vice President, Commercial and Strategic Planning
ATCO Power

Jim Oosterbaan
Senior Vice President of Commercial Services
Capital Power Corporation

Allan Schurr
Vice President, Strategy and Development IBM Global Energy and Utilities
IBM USA

When Alberta began the process of restructuring the electricity market, the goal was to implement a competitive market structure that would encourage efficiency with respect to generation and provide consumers with greater choice, without sacrificing reliability. Since then, issues such as managing air emissions and pricing carbon, which cut across jurisdictions and affect trade between regions, and the desire to foster ‘green’ ‘clean’ energy, have arisen, resulting in new government regulations and the potential for additional regulations. Given these changes, can a competitive market deliver on the Alberta government’s original agenda?

10:30

Networking Coffee Break

10:45

Alberta’s Wholesale Market Design: What Can It Deliver?

Joseph A. Doucet
Enbridge Professor of Energy Policy
School of Business, University of Alberta

Miranda Keating Erickson 
Director - Market Design
Alberta Electric System Operator (AESO)

As the market matures, challenges with Alberta’s energy only market structure have been identified. One of the challenges is the intermittency associated with renewable energy sources, and another is the price-depressing effect of non-dispatchable generation. Is the current structure sustainable or are revisions required? Can electricity trade between jurisdictions provide solutions and, if so, at what cost?

11:45

Competition Issues in the Alberta Electricity Markets

Harry Chandler
Market Surveillance Administrator

• Review of developments in the last 12 months
• The MSA’s Offer Behaviour Guide
• The MSA’s role in reviewing permissible municipal interests in generating units

12:15

Networking Luncheon

1:15

Danielle Smith 
Leader
Wildrose Alliance Party

1:45

What About Reliability? Part 1

Everyone agrees that a reliable electricity system is needed. Does reliability mean the same thing to everyone? How do you determine the appropriate level of reliability? What are the costs of increasing reliability? How do you measure the benefits? Is Smart Grid all about reliability?

Jerry Mossing
Director, Transmission Support
Alberta Electric System Operator (AESO)

• What is GRID reliability?
• How is GRID reliability measured?
• What are the impacts of an unreliable GRID?
• How will SMART GRID impact reliability?

Colette Chekerda
Executive Director
ADC

• Grid reliability vs. market reliability
• Transmission development for zero congestion – benefits and cost allocation considerations
• What can large industrials do to take control of the cost of reliability?

2:45

Networking Refreshment Break

1:45

What About Reliability? Part 2

Rick Ehlers
Executive Vice President
Transmission and Distribution Services
ENMAX Corporation

• What programs does ENMAX have in place to ensure a best in class reliable electric system for its customers?
• How does ENMAX measure its performance on reliability?
• What is the appropriate balance between reliability and costs and how do you determine it?

Scott Thon
President and Chief Executive Officer
AltaLink

• What does our electricity future look like?
• What will grid reliability mean in this future?
• How does tomorrow’s power grid enable the needs of customers and suppliers?
• What steps can we take today to ensure we are prepared for that future?

Sheldon Fulton
Executive Director
Industrial Power Consumers Association of Alberta (IPCAA)

Reliability vs. Market:

• Do we sacrifice effective longer-term market price signals to perceived short-term reliability concerns?
• Can we develop market-based reliability products that facilitate the market with no jeopardy to reliability?
• Who is responsible for paying for reliability on the grid – generators, exporters, importers, ratepayers?
• What impact will the Provincial Energy Strategy initiatives have on grid reliability – and who pays?
  • for new transmission lines – including HVDC?
  • for renewable energy development?
  • for Smart Grid and AMI?
• Do we ‘over-design’ for transmission reliability relative to the generation reliability and/or consumer reliability risk tolerances?

4:15

Renewable Energy: How Does Renewable Energy Fit in the 2021 Market?

Jurisdictions across North America have implemented a variety of market rules to encourage both large and small scale renewable generation. What does the Alberta market need to provide to successfully integrate renewable generation? In the absence of carbon pricing, do the same economic rules apply or are special incentives, e.g. feed-in tariffs and/or transmission subsidies, required?

Elizabeth Huculak
Vice President
WADE Canada

• An outlook for future energy demand in Alberta
• Implications of higher traditional energy generation and transmission
• Options for clean energy and decentralized generation
• Integrating renewable, decentralized energy to community development and building standards

Bern Kotelko
Chairman
HighMark Renewables

• Where there is waste there is opportunity
• Added value can be created through a integrated “bio-refinery” model
• The future of efficient food production will depend on the synergies of creative bio-mass utilization

Les MacLaren 
Assistant Deputy Minister
Electricity and Alternative Energy Division
Ministry of Energy, Mines and Petroleum Resources

• BC’s renewable energy resource profile
• BC’s Clean Energy Act and vision to expand clean energy production for local and regional markets
• Programs/support for clean energy and technology in BC
• Potential to advance shared BC and Alberta interests in clean energy development

Paula McGarrigle
Managing Director
SOLAS Energy Consulting Inc.

A place for renewable energy in the Alberta power market:

• What does it take for renewable energy to become a significant part of the supply?
• Is the current market design helping or hurting the growth of Renewable Energy?
• How competitive is Alberta for investment in renewable energy compared to other Canadian Jurisdictions?

5:30

Conference Adjourns for the Day

5:30 to 7:00

Cocktail Reception

Sponsored by

Wednesday, November 17, 2010

8:15

Continental Breakfast

9:00

Opening Remarks from the Co-Chair

Deborah Emes
Vice-President
Regulatory
ENMAX Corporation

9:15

The Role of Government

Most parties would agree that Governments have a responsibility to establish policies that ensure that the market structure meets the needs of market participants. However, some would argue that we seem to have moved away from the premise of a decade ago that broad policy direction coupled with reliance on the ability of competitive markets to respond was sufficient to a new model that sees a necessity for governments to direct specific actions. What’s the impact of the greater role for government?

Jeffrey Church
Professor, Department of Economics
University of Calgary

Sterling Koch
Director and General Counsel, Regulatory and Legal Affairs
TransAlta Corporation, IPPSA Chair

Nattalia Lea
Founder, Sustainable Industrial Development
for the 21st Century www.SID21C.com

Lessons learned on industry-government relations from the sustainability sector:

• Alberta – partners in Resources Excellence Program
• Seattle – Climate Change Voluntary Program, etc.
• Portland – aligning the community, Nike, etc.

10:45

Networking Coffee Break

11:00

What Do Consumers Want from the Retail Market?

Increased customer choice with respect to generation suppliers was one of the objectives of the restructuring. However, today the majority of customers remain with the Regulated Rate Option provider. Why haven’t more customers moved to competitive retailers? What do consumers want from the market? Does technology provide the motivation to move consumers to competitive retailers? What are the alternatives to the RRO?

Joanne Bjarnason
Vice-President, Marketing
ENMAX Corporation

Theresa Howland
Vice-President Western Region
Bullfrog Power

• Green electricity choices for consumers
• Customer engagement and interaction
• Role of the voluntary market in advancing renewable energy

Steven Murray
President of the Residential Energy Business
Direct Energy

• Need for multi-stakeholder driven consumer education strategy
• Continued development and evolution of efficient competitive market structure
• Increased choices of innovative products and services
• Managing demand through energy efficiency technology

Jim Wachowich
Counsel
Consumers Association of Canada, Alberta

• What do customers want
• What do customers need
• Where can customers get this

1:00

Networking Luncheon

2:00

Emerging Technologies - New Trends for a New Decade

What technologies and trends are emerging that could potentially change our business forever? What are the potential impacts of these emerging trends on the regulated business model and to traditional players in the energy value chain?

Roger J. Goodman
Senior Consultant
IHS Cambridge Energy Research Associates

• The New World of Power Demand – what will be the impact of the new focus on electricity efficiency and conservation on electricity markets? What will be the role of new applications in power demand?
• The Greening of Power Supply – what is the outlook for alternative fuels and their impact on the existing generation fleet especially coal-fired generation in the US? What will climate change legislation look like and how will it impact fuel choices for power generation?
• The Role of New Technologies – Are we on the verge of a transformation of the power industry? Which technologies are the frontrunners and what impact will they have on the electrical system?

Wayne Geis
Vice President, Natural Gas Economy, Strategic Planning
EnCana Corporation

• New technologies and “Gas Factory” approach to exploiting unconventional natural gas resources
• Lower cost and higher recovery factors yield large supply of commercial clean, domestic fuel
• Allows for increase use in power generation and new use in transportation sector

Jack Weixel 
Manager, Energy Analytics
Bentek Energy LLC

• Future natural gas supply outlook in Alberta and Western Canada
• Future demand outlook for Alberta and Western Canada
• Natural gas export projections and the supply demand balance
• Infrastructure additions and regional pipeline flow patterns
• What to expect from natural gas prices

3:30

Networking Refreshment Break

3:45

AMI and the Smart Grid: Hype or Reality – A Market Perspective

What is Smart Grid? The definitions vary depending on who you talk with. What are energy and utility companies in other countries and jurisdictions doing in the AMI Smart Grid space? What are the business benefits of AMI and Smart Grid to customers and members of the energy and utility value chain?

Helen Bremner
Executive Vice-President, Smart Grid
ENMAX Corporation

Bruce Orloff 
IBM Energy and Utilities, Canadian Smart Grid Leader
IBM Canada Ltd.

Walter Lowes
Vice President
Smart Grid Enterprise Sales, Canada
Trilliant

5:00

Register 3 delegates for the main conference at regular price at the same time and you’re entitled to register a fourth person from your organization at no charge. For other group discounts, please call 1-888-777-1707. All discounts must be redeemed when booking, discounts will not be valid or applied after this time.